top of page
From device to IFU, clarity at every touchpoint.
We turn complex med-tech into intuitive products, packaging, and instructions that perform in clinics, kitchens, and everywhere in between.
Human Factors Driven Design That Reduces Risk and Inspires Confidence
We specialize in designing product user interfaces, packaging & labeling, and instructions for use for drug delivery systems and combination products.
bringing ideas to life from sketch to prototype
leading and practicing proven innovation methodologies
designing products through research and human factors
championing user needs across physical & digital experiences
25+ Years Combined Experience Leading Human-Centered Design and Strategy
Lawton Laurence - R&D Leader
"Drawing on more than 15 years of user research in self-administration platforms, his firm offers rare depth of experience that would accelerate your development programs in a way no one else could match. His industrial design production has been some of the best I've worked with in my career."
Our Design Approach
DIAGNOSE
Assessing your challenge and known customer needs
We'll define a design led human-centered approach tailored to where you are in your product development journey, from early discovery research to "design freeze"
DESIGN
Creating 2D and 3D concepts from simple to complex
From sketches to complex device development programs, we'll work autonomously or collaborativelly as an integrated team member
DEVELOP
Producing physical and digital prototypes to support your needs
We run the gamut: sketches, storyboards, task-flows, breadboard models, pre-engineering CAD, prototypes, realistic renderings and animations
bottom of page